Monthly Archives: December 2010

Comparison of Advertising Systems for Publishers

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If you are a Web site owner willing to publish ads at your site, you have a broad choice of advertising systems, and choosing the most preferable one is not so easy. On the Web, there is also lack of analytics to simplify your choice. Even ad servers are seemingly doing everything to obscure the publishers. They provide only generic information on the features, without going into much detail. Moreover, they split their products into several options, although the difference between them is all but evident and not clearly outlined. Also, product names are constantly changing, which affects Web search on them. In this article, we have tried to bring together our own experience and all publicly available information on the most popular ad servers: AdRiver, DoubleClick For Publishers (by Google), and OpenX. Continue reading →

Flash Media Server 4: Plug-ins

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This article opens a series of publications dedicated to the development of C++ plug-ins for Flash Media Server. Not that we are going to describe all FMS features, but rather to compensate for certain lack of information on C++ plug-in development on vendors’ sites.
The series will cover the following topics:
Part 1: Conceptual overview of FMS architecture
Part 2: RTMP URL tokenization based on authorization plug-in
Part 3: Load balancing using access plug-in Continue reading →

HTTP Dynamic Streaming: Configuring Web Server Cluster

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Video content is now ubiquitous on the Web, but sometimes user experience leaves much to be desired. We have already discussed here enabling high performance configurations to deliver video content based on Adobe Flash Media Server. Still, sometimes HTTP delivery is more efficient. In this article, we would like to give you an overview of how to build a high performance video delivery system based on NGINX and Apache Web servers. Continue reading →

Persons: Mark Zuckerberg, Facebook

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This article opens a new series of our publications dedicated to outstanding Web entrepreneurs. While you are reading, we would like you to answer some questions to understand how those people may have influenced your business. Well, it goes without saying that Mark Zuckerberg is a really outstanding personality. He’s one of the youngest billionaires in the world and the CEO of a globally popular Web resource. No wonder that two books were written and one movie was shot about Facebook!
How is Facebook influencing your business, and how can you benefit from this? Continue reading →

TechCrunch Moscow 2010: The Bottom Line

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TechCrunch safely landed in Moscow.

Recently, Russia’s first TechCrunch event was held in Moscow. TechCrunch is a seminal business venue dedicated to Web based businesses and startups. The event was held in Russia’s first private tech incubator, Digital October, located in the former Krasny Oktyabr (“Red October”) factory building. Not neglected by the Russian governmental authorities, TechCrunch was held up to the global standards. Online video broadcast of all interviews and speeches was delivered. Here I would like to dwell upon the most interesting and memorable of them.
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Open Source ActionScript 3 Google Analytics API

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We have published sources and all information about recently developed AS3 Google Analytics API. We would like to see you uncovering potential of Google Analytics in your Flash and AIR applications. It is in the early stage of development but already gives you powerful tools of access to analytics data in simple and flexible form. We will continue to develop AS3 Google Analytics API and add new features, that’s why we would like to get your feedback and feature requests. Visit project page. Continue reading →

Hot trends in Web Multimedia

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In the rapidly growing online industry, multimedia content is really skyrocketing. As content consumption grows on the Web, more content is published at a variety of online resources. Web media technologies are constantly improved to generate more content (e.g., new P2P and security tools are emerging) and to attract new publishers, previously unaware or uninterested in online presence. This article, we will address major current trends in the multimedia industry.
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8 Hot Online Advertising Trends

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Today’s online advertising market has been mostly developed. It consolidates many players and operates large money flows. It generates most of the profits of many Internet companies including largest ones like Google and Yahoo. But its growth potential is still very big because of currently happening shift of audiences from legacy media to the net that we are seeing now. And advertisers follow their audience. Online advertising technologies are constantly moving also. All these things that changed the way we interact with the web recently, social networks, smartphones, online video, impact Internet advertising too. New more effective ways to deliver marketing message appear and force out of the market old methods and their followers. In this article we will try to go deeper into these trends.

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Online Advertising Ecosystem

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The Internet advertising market actively grows and develops. New opportunities and niches are constantly arising in it. Publishing ads on the web today usually involves much more than just a direct agreement between an advertiser and a publisher. To extract the most value out of the large diversity of additional services that are available on the advertising market you must work with other market players who specialize in helping you to promote your products and services in the most effective way. In this article we will try to classify them.

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