In the rapidly growing online industry, multimedia content is really skyrocketing. As content consumption grows on the Web, more content is published at a variety of online resources. Web media technologies are constantly improved to generate more content (e.g., new P2P and security tools are emerging) and to attract new publishers, previously unaware or uninterested in online presence. This article, we will address major current trends in the multimedia industry.
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Today’s online advertising market has been mostly developed. It consolidates many players and operates large money flows. It generates most of the profits of many Internet companies including largest ones like Google and Yahoo. But its growth potential is still very big because of currently happening shift of audiences from legacy media to the net that we are seeing now. And advertisers follow their audience. Online advertising technologies are constantly moving also. All these things that changed the way we interact with the web recently, social networks, smartphones, online video, impact Internet advertising too. New more effective ways to deliver marketing message appear and force out of the market old methods and their followers. In this article we will try to go deeper into these trends.
The Internet advertising market actively grows and develops. New opportunities and niches are constantly arising in it. Publishing ads on the web today usually involves much more than just a direct agreement between an advertiser and a publisher. To extract the most value out of the large diversity of additional services that are available on the advertising market you must work with other market players who specialize in helping you to promote your products and services in the most effective way. In this article we will try to classify them.
Recently we have finished content protection system (DRM) based on Microsoft Windows Media Rights Management Server software for Innova company. Deployed DRM solution satisfies major rightholders requirements, provides secure video content delivery in Internet and implement various business models (rent, own, etc.). Additionally WM RMS solution is free for commercial despite being very outdated.
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It is unlikely that the ongoing debate over HTML5 vs. Flash is much concerned with technical perspectives, openness or performance. Rather, it is an issue of consumer platform control, driving the businesses of such dominant players like Apple, Adobe, Google and Microsoft. Quite similar views were expressed at Web 2.0 summit, outlining points of control on the platforms plateau.
Here I will outline my view on HTML5 vs. Flash rivalry and its impact on your business. Probably this article will help you in choosing platforms and technologies.
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In this article I will cover the most interesting discussions and thoughts during 7th web 2.0 summit which held at the Palace Hotel, San Francisco, CA, November 15-17. Official summit web site is here.
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Apple’s DRM technology is called FairPlay. Its inner workings are kept secret and it cannot be licensed for use with stores other than iTunes and with non-Apple devices. The rationale for this decision can be found in Steve Jobs’ article:
This presentation about three directions of web analytics evolution is made with Acrobat.com.
Web analytics is very old “must be” part of almost all online projects. But still often web analytics usage lacks of business understanding and stays only for technical pageview tracking. In case of wise approach web analytics could be your strong advisor in the ocean of noise. It requires some actions from you, at least to determine your goals and metrics for success in online business even if you are not in eCommerce.
Video analytics – new direction of web analytics. It started beacuse of very rapid growth of online multimedia consumption in Internet. Visitors consume more and more content, and its analysis become more and more important as multimedia begins to be the main media of visitors interaction.
Social analytics – Internet is becoming the most important marketing channel. Effective products and services promotion is impossible about wise Internet channel strategy. And good performance in Internet is impossible without Socail Media taking into account.
We will be glad to work with you about your online business optimization.
Online web video is accelerating, more and more video content published on web. More people want to know how their content is consumed, whether quality good or not. How often do visitors watch state of the art “loader” designed by talented persons during bufferization? These questions could be answered only by visitors but not artificial testing by Gomez and Keynote services. Don’t get me wrong – they are very usefull but don’t forget your visitors voices. Probably you heard that CDN could help in this, or better hosting could. But it should be measured and we will talk how.
In this article I will describe approach on measuring your video delivery infrastructure in standard Google Analytics reports. Continue reading
Scalable online multimedia projects often require much more than just several video delivery servers. In this article we will cover the process of creating flexible infrastructure making you able to scale up to any number of Flash Media Servers. Using standard network level hardware load balancers often is not an option for RTMP/RTMPE delivery. Network level LB could bring extra restriction on available functionality and be very expensive. That’s why it is very usefull to make dedicated software load balancer to bring extra the flexibility without big expenditures.
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