For many Internet startups, selling ad space is one of the most popular ways to monetize. Sooner or later, virtually any online business has to choose a technical solution for ad display. There are a few options to select from. You may prefer a hosted pay-as-you-go service or a service provider solution, your own in-house development or a set of ready-made scripts, free open source software or proprietary program. When selecting ad engine, people often seek multiple ad formats support, extensibility and customizability, scalability, flexible configuring of delivery algorithms, community support or paid maintenance services. Continue reading
OpenX is an open ad server to manage Web based campaigns and deliver ads to consumers. Currently, this is actually the only available open source ad solution you can install on your server and adapt to your needs. We have already presented to you a review and a small demonstration of this product earlier, see Ads delivery on Openx.
In this article, we have tried to bring together all available online information on how to gain the maximum OpenX ad server performance. Continue reading
If you are a Web site owner willing to publish ads at your site, you have a broad choice of advertising systems, and choosing the most preferable one is not so easy. On the Web, there is also lack of analytics to simplify your choice. Even ad servers are seemingly doing everything to obscure the publishers. They provide only generic information on the features, without going into much detail. Moreover, they split their products into several options, although the difference between them is all but evident and not clearly outlined. Also, product names are constantly changing, which affects Web search on them. In this article, we have tried to bring together our own experience and all publicly available information on the most popular ad servers: AdRiver, DoubleClick For Publishers (by Google), and OpenX. Continue reading
Today’s online advertising market has been mostly developed. It consolidates many players and operates large money flows. It generates most of the profits of many Internet companies including largest ones like Google and Yahoo. But its growth potential is still very big because of currently happening shift of audiences from legacy media to the net that we are seeing now. And advertisers follow their audience. Online advertising technologies are constantly moving also. All these things that changed the way we interact with the web recently, social networks, smartphones, online video, impact Internet advertising too. New more effective ways to deliver marketing message appear and force out of the market old methods and their followers. In this article we will try to go deeper into these trends.
The Internet advertising market actively grows and develops. New opportunities and niches are constantly arising in it. Publishing ads on the web today usually involves much more than just a direct agreement between an advertiser and a publisher. To extract the most value out of the large diversity of additional services that are available on the advertising market you must work with other market players who specialize in helping you to promote your products and services in the most effective way. In this article we will try to classify them.
Apple’s DRM technology is called FairPlay. Its inner workings are kept secret and it cannot be licensed for use with stores other than iTunes and with non-Apple devices. The rationale for this decision can be found in Steve Jobs’ article: