Hulu: Fascinating Facts

Although, of course, the issues of video content delivery cost and Hulu’s business organization often is a matter of discussion.
Current Hulu’s highlights:

  • Hulu develops features to increase relevancy of advertising to the user, thereby enhancing the value of interactive advertising, including choice of ads and voting for ads.
  • The user can preview the ad and then watch the whole episode without interruption.
  • Much attention is given to relevant video recommendations. Hulu recommends videos watched by people with a similar profile and also people viewing the same videos as the user.
  • Compiling a user profile based on viewing history, especially for anonymous users.
  • An option to replace irrelevant advertising with other ads. Advertisers pay much more for the involved customers.

P.S.
One piece of advice from Jason Kilar. The entrepreneur must be more than a little bit crazy. Otherwise, everybody would have already done it.

Here you can see the presentation.

Watch live streaming video from gigaomtv at livestream.com

Flash Media Server 4: Plug-ins

This article opens a series of publications dedicated to the development of C++ plug-ins for Flash Media Server. Not that we are going to describe all FMS features, but rather to compensate for certain lack of information on C++ plug-in development on vendors’ sites.
The series will cover the following topics:
Part 1: Conceptual overview of FMS architecture
Part 2: RTMP URL tokenization based on authorization plug-in
Part 3: Load balancing using access plug-in Continue reading

HTTP Dynamic Streaming: Configuring Web Server Cluster

Video content is now ubiquitous on the Web, but sometimes user experience leaves much to be desired. We have already discussed here enabling high performance configurations to deliver video content based on Adobe Flash Media Server. Still, sometimes HTTP delivery is more efficient. In this article, we would like to give you an overview of how to build a high performance video delivery system based on NGINX and Apache Web servers. Continue reading

Persons: Mark Zuckerberg, Facebook

This article opens a new series of our publications dedicated to outstanding Web entrepreneurs. While you are reading, we would like you to answer some questions to understand how those people may have influenced your business. Well, it goes without saying that Mark Zuckerberg is a really outstanding personality. He’s one of the youngest billionaires in the world and the CEO of a globally popular Web resource. No wonder that two books were written and one movie was shot about Facebook!
How is Facebook influencing your business, and how can you benefit from this? Continue reading

TechCrunch Moscow 2010: The Bottom Line


TechCrunch safely landed in Moscow.

Recently, Russia’s first TechCrunch event was held in Moscow. TechCrunch is a seminal business venue dedicated to Web based businesses and startups. The event was held in Russia’s first private tech incubator, Digital October, located in the former Krasny Oktyabr (“Red October”) factory building. Not neglected by the Russian governmental authorities, TechCrunch was held up to the global standards. Online video broadcast of all interviews and speeches was delivered. Here I would like to dwell upon the most interesting and memorable of them.
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Open Source ActionScript 3 Google Analytics API

We have published sources and all information about recently developed AS3 Google Analytics API. We would like to see you uncovering potential of Google Analytics in your Flash and AIR applications. It is in the early stage of development but already gives you powerful tools of access to analytics data in simple and flexible form. We will continue to develop AS3 Google Analytics API and add new features, that’s why we would like to get your feedback and feature requests. Visit project page. Continue reading

Hot trends in Web Multimedia

In the rapidly growing online industry, multimedia content is really skyrocketing. As content consumption grows on the Web, more content is published at a variety of online resources. Web media technologies are constantly improved to generate more content (e.g., new P2P and security tools are emerging) and to attract new publishers, previously unaware or uninterested in online presence. This article, we will address major current trends in the multimedia industry.
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Flash vs HTML5: What does it mean for your business?

It is unlikely that the ongoing debate over HTML5 vs. Flash is much concerned with technical perspectives, openness or performance. Rather, it is an issue of consumer platform control, driving the businesses of such dominant players like Apple, Adobe, Google and Microsoft. Quite similar views were expressed at Web 2.0 summit, outlining points of control on the platforms plateau.
Here I will outline my view on HTML5 vs. Flash rivalry and its impact on your business. Probably this article will help you in choosing platforms and technologies.
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