This post is also available in: Russian
Although, of course, the issues of video content delivery cost and Hulu’s business organization often is a matter of discussion.
Current Hulu’s highlights:
- Hulu develops features to increase relevancy of advertising to the user, thereby enhancing the value of interactive advertising, including choice of ads and voting for ads.
- The user can preview the ad and then watch the whole episode without interruption.
- Much attention is given to relevant video recommendations. Hulu recommends videos watched by people with a similar profile and also people viewing the same videos as the user.
- Compiling a user profile based on viewing history, especially for anonymous users.
- An option to replace irrelevant advertising with other ads. Advertisers pay much more for the involved customers.
One piece of advice from Jason Kilar. The entrepreneur must be more than a little bit crazy. Otherwise, everybody would have already done it.
Here you can see the presentation.