Archive for 'Advertising'
Today, almost every video content site is using inline advertising. However, no one would bother to say today of some upcoming massive shift from Adobe Flash Player to alternative solutions. Still, the HTML5 <video> tag is evidently becoming a matter of growing interest. Hence the issue of enabling advertising in the new context is emerging. Here we will show you a sample code of HTML5 video VAST plug-in to enable ads with a "clean" <video> tag. (more…)
In this post, we continue our overview of the OpenX ad server. This time, let us consider the basic features of this product in depth. When preparing and launching our campaign, we should focus at advertising formats, targeting options, and statistics. For all these aspects of online advertising, OpenX has implemented the most demanded features and more specific options. Moreover, it offers a flexible developer framework to extend the server functionality and meet the customer specific requirements. (more…)
In this article, we will give further detail on video advertising on the Internet. We will discuss the most often used technical standards for video advertising and features offered by the OpenX open ad server. Also, we will discuss how you can use OSMF video advertising tools in combination with OpenX. (more…)
The mobile advertising market is constantly gaining momentum, and many Android application developers are interested in ads based content monetization. Most of them use the services of AdMob, the largest provider of mobile advertising. But AdMob is in no way the only alternative. An open and free OpenX Web advertising server can also be used to show ads in mobile applications. In this post, we will show how to do this and who may benefit from it. (more…)
Despite the fact that OpenX has discontinued release of new versions of OpenX Community Edition open-source ad server, still this server has a wide-spread user community. This is no surprise, as it is currently the most advanced and full-featured open-source Web ads server. In this article, we will show you how to improve ad tags invocation code for this server. (more…)
For many Internet startups, selling ad space is one of the most popular ways to monetize. Sooner or later, virtually any online business has to choose a technical solution for ad display. There are a few options to select from. You may prefer a hosted pay-as-you-go service or a service provider solution, your own in-house development or a set of ready-made scripts, free open source software or proprietary program. When selecting ad engine, people often seek multiple ad formats support, extensibility and customizability, scalability, flexible configuring of delivery algorithms, community support or paid maintenance services. (more…)
OpenX is an open ad server to manage Web based campaigns and deliver ads to consumers. Currently, this is actually the only available open source ad solution you can install on your server and adapt to your needs. We have already presented to you a review and a small demonstration of this product earlier, see Ads delivery on Openx.
In this article, we have tried to bring together all available online information on how to gain the maximum OpenX ad server performance. (more…)
In a previous post, we discussed how to configure OpenX Ad Server to maximize its performance. However banner load performance is not just a server issue. In this article, we would like to brief you on the client side methods to attain the same goal. (more…)
If you are a Web site owner willing to publish ads at your site, you have a broad choice of advertising systems, and choosing the most preferable one is not so easy. On the Web, there is also lack of analytics to simplify your choice. Even ad servers are seemingly doing everything to obscure the publishers. They provide only generic information on the features, without going into much detail. Moreover, they split their products into several options, although the difference between them is all but evident and not clearly outlined. Also, product names are constantly changing, which affects Web search on them. In this article, we have tried to bring together our own experience and all publicly available information on the most popular ad servers: AdRiver, DoubleClick For Publishers (by Google), and OpenX. (more…)
Today’s online advertising market has been mostly developed. It consolidates many players and operates large money flows. It generates most of the profits of many Internet companies including largest ones like Google and Yahoo. But its growth potential is still very big because of currently happening shift of audiences from legacy media to the net that we are seeing now. And advertisers follow their audience. Online advertising technologies are constantly moving also. All these things that changed the way we interact with the web recently, social networks, smartphones, online video, impact Internet advertising too. New more effective ways to deliver marketing message appear and force out of the market old methods and their followers. In this article we will try to go deeper into these trends.