If you offer online video services, no doubt you have not once thought of video views analytics. In a Flash-based OSMF framework, there is GTrackPlugin to collect statistics on content viewing. Also, you can also use our OSMF Video Analytics.
However, if your service HTML5 based, you need a purpose designed viewing analytics. To build such a plugin, HTML5 Media API should be used. For more on this API, read this post on HTML5 player implementation. Continue reading →
Most Internet resources are built with a certain goal in mind. Using analytics and online marketing, you can control and significantly improve attainability of these goals. In principle, you might neglect promotion strategies and customer base analysis and focus directly on creating quality content. In this case, you would also be able to achieve your goals, but it would be very difficult to tell what goals you have actually achieved, which of your efforts contributed to the goal and which diverged from the goal. Also, with this uninformed approach you can easily miss many opportunities. Finally, it’s like moving to the touch instead of using the whole arsenal of technical stuff to move in densely populated competitive landscape. If you want to make your content more efficient, this material might be useful for you. This article discusses the features furnished to you by Web analytics and online marketing. Continue reading →
In this post, we will continue to discuss not so widely known but still pretty useful features of Google Analytics, and apply them to real cases. We believe that visitor segmentation might be effective for almost all Web sites. Normally, every business has more than one target group of customers. So it is very interesting to group your prospects (visitors) to get an idea how to convert them. The more groups you have, the higher is the probability to develop a successful strategy to add prospects to your customer base. Continue reading →