Many market experts, Web developers and site owners are constantly looking for optimal solutions for Web portal analytics to increase their conversions. There are many Web analysis products available in the market. They are either paid or free, focused at a particular aspect of Web analysis, offered as a service or a solution. When choosing Web analysis solutions, companies are often interested in what is available in paid analytics and what is worth the money. This is especially vital in the context of similar freeware, first of all, Google Analytics. Let’s now discuss the benefits of paid analytics compared to its freeware competition. Continue reading
For efficient decision making based on Web analytics, it is often useful to import additional information on pages, visits and users. Based on this, you can analyze specific sections of your site, content categories, special visits and users of a certain type. All this data reflects specifics of your business and your Web project. Without enhancing your analytical data with your business details, analysis would be quite general and not so effective. Making an economic analogy, basic Web analytics is just a technical tool and rich Web analytics is like insider information, although non-classified. From newsreels you probably know how effective it is. In this article, we will discuss mechanisms of sending advanced data to Google Analytics and the best applicable practices. Continue reading
Today, we are happy to announce the first alpha version of TiViCon, our AIR based application for Web analytics and online content marketing. We use it ourselves to promote our blog, corporate Web site and demo projects. This way we can get an insight into what information is more popular and which promotion tools are most effective. TiViCon enables the main features of Web analysis and online marketing, making them readily available in a single easy-to-use and intuitive interface. At the same time, for more complex analytical tasks, you can use traditional tools. Continue reading
Online web video is accelerating, more and more video content published on web. More people want to know how their content is consumed, whether quality good or not. How often do visitors watch state of the art “loader” designed by talented persons during bufferization? These questions could be answered only by visitors but not artificial testing by Gomez and Keynote services. Don’t get me wrong – they are very usefull but don’t forget your visitors voices. Probably you heard that CDN could help in this, or better hosting could. But it should be measured and we will talk how.
In this article I will describe approach on measuring your video delivery infrastructure in standard Google Analytics reports. Continue reading
In this post, we will continue to discuss not so widely known but still pretty useful features of Google Analytics, and apply them to real cases. We believe that visitor segmentation might be effective for almost all Web sites. Normally, every business has more than one target group of customers. So it is very interesting to group your prospects (visitors) to get an idea how to convert them. The more groups you have, the higher is the probability to develop a successful strategy to add prospects to your customer base. Continue reading