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Moscow, Russia – January 20, 2014 – DENIVIP Media, a leading provider of video load balancing technologies, today announced the deployment of Intelligent Video Load Balancing system for Doğan TV Holding. The tightly integrated solution, delivered by DENIVIP Media enables the leading digital entertainment service of Turkey – NETD – http://www.netd.com – to efficiently use in-house infrastructure, manage third party CDN providers and assure the best quality of content delivery to its users.

Video content delivery is the cornerstone of any Internet broadcasting service. It impacts the most important aspects of quality of user experience as well as broadcaster expenditures. The bigger the broadcaster the more important being effective in video content delivery. DENIVIP Video Load Balancer solves both issues, it lets broadcasters to deliver a particular content the most effective way to a particular viewer and the same time make it less expensive way choosing over in-house infrastructure and CDN providers.

One of the most important features of DENIVIP Video Load Balancer is the ability to route a user’s video player to the delivery point where the requested content is already cached. So called, cache aware load balancing is very important when you need to minimize the delay between play button called and the real playback begins.

Doğan Media Group experiences solid fluctuations of video load during the time and it was very important to implement a proper handling for possible significant overloads during special events or some viral demand growth. DENIVIP Video Load Balancer helps to distribute traffic not only among internal infrastructure but a set of external CDN providers, making it simple to offload usage peaks to external CDN providers.

“We were mastering intelligence of video load distribution over unstable public internet segments and broad geography for more than 5 years. I’m thrilled that our technology is serving millions of Internet video viewers in Turkey and beyond.” said Denis Bulichenko, CEO of DENIVIP Media.

“We were looking for a very sophisticated solution meeting our needs with a reasonable licensing terms. It was a pleasure to discuss best practices of video load distribution and adopt the best ones in our project.” said Ziya Ozgur, OTT Headend Manager.

About Doğan TV Holding

Doğan Yayın Holding (DYH) is active in a wide range of fields including newspaper, magazine and book publishing, television and radio broadcasting and production, as well as the Internet, digital world, print and distribution. Content providers of the Group include newspapers, magazines, publishing houses, television channels, radio stations, as well as music and production companies. The Group’s service providers are made up of distribution, production, digital platform, news agency, Internet and printing companies, as well as a factoring company. For more information, please visit http://www.doganholding.com.tr.

About DENIVIP Media

DENIVIP Media is the leading supplier of scalable solutions for multiscreen content delivery. Founded in 2008 and headquartered in Moscow, Russia, the company pioneered the use of intelligent software load balancers to power video content delivery over IP networks. Providing unmatched solutions for leading media companies worldwide, DENIVIP Media helps pay TV operators, content programmers, film studios and sports broadcasters bring video to any screen the most effective way. To learn more, please visit www.denivip.ru or blog.denivip.ru and follow @DENIVIPMedia on Twitter.