Despite the fact that OpenX has discontinued release of new versions of OpenX Community Edition open-source ad server, still this server has a wide-spread user community. This is no surprise, as it is currently the most advanced and full-featured open-source Web ads server. In this article, we will show you how to improve ad tags invocation code for this server. Continue reading
In a previous post, we discussed how to configure OpenX Ad Server to maximize its performance. However banner load performance is not just a server issue. In this article, we would like to brief you on the client side methods to attain the same goal. Continue reading
Today’s online advertising market has been mostly developed. It consolidates many players and operates large money flows. It generates most of the profits of many Internet companies including largest ones like Google and Yahoo. But its growth potential is still very big because of currently happening shift of audiences from legacy media to the net that we are seeing now. And advertisers follow their audience. Online advertising technologies are constantly moving also. All these things that changed the way we interact with the web recently, social networks, smartphones, online video, impact Internet advertising too. New more effective ways to deliver marketing message appear and force out of the market old methods and their followers. In this article we will try to go deeper into these trends.
The Internet advertising market actively grows and develops. New opportunities and niches are constantly arising in it. Publishing ads on the web today usually involves much more than just a direct agreement between an advertiser and a publisher. To extract the most value out of the large diversity of additional services that are available on the advertising market you must work with other market players who specialize in helping you to promote your products and services in the most effective way. In this article we will try to classify them.