We have to deal with funding in every project, sooner or later. Generally speaking, the question is, whether to create a company with your own capital or money borrowed from venture capitalists, business angels or through equity crowdfunding. You can find lots of information on how to approach investors, on the Web. Commonly, investors are very public people highly involved with social media. We have just recently got into attracting investors, so we are just in the middle of the learning curve. But as soon as we have accumulated enough data, surely we will share it. However, what we can share right now, is our solid long-term experience with bootstrapping our business. You have to face funding issues long before you ever contact with a potential investor. To approach investors you have to make something tangible first. A popular idea today is that the “early stage” means the point of profitability in the project. To get to this stage, often you have to start with your own money. But what to do when your money is limited? Well, the answer is in bootstrapping! Continue reading →