For efficient decision making based on Web analytics, it is often useful to import additional information on pages, visits and users. Based on this, you can analyze specific sections of your site, content categories, special visits and users of a certain type. All this data reflects specifics of your business and your Web project. Without enhancing your analytical data with your business details, analysis would be quite general and not so effective. Making an economic analogy, basic Web analytics is just a technical tool and rich Web analytics is like insider information, although non-classified. From newsreels you probably know how effective it is. In this article, we will discuss mechanisms of sending advanced data to Google Analytics and the best applicable practices. Continue reading →